CT PTAC Webinar: Determining Your Proposal Strategy

Webinar: Determining Your Proposal Strategy

January 18, 2022 @ 11:00 am – 12:00 pm
Zoom Webinar

Webinar: Determining Your Proposal Strategy

Presenter: Ishrat Nazmi, Procurement Specialist, CTPTAC; Carrie Ann Williams, CPSM, F. SAME, CEO/President, Andana Consulting

Registration Here: https://us02web.zoom.us/webinar/register/WN_b2Y1SOf8Te2UQoz7AMBOkg

Please submit questions prior to the webinar to: ptac@ctptac.org


Success to winning a proposal is not just in writing an effective proposal, it starts with the Pre-RFP strategy Development. This webinar focuses on how to conduct essential market research, using Pre-RFP Capture Activities. Learn how to build a Capture Planning Actions and determine the top agencies that align with your goals and products. One of the key strategies discussed in the webinar outlines how gathering market intelligence to ensure better understanding of the agency who may be your potential customer. In addition to learning who your competitors are.

Webinar: Determining Your Proposal Strategy


Carrie Ann Williams, CPSM, F. SAME, CEO/President, Andana Consulting

As CEO/President and founder of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM, F. SAME works with organizations to guide proposal development and create amazing content. Carrie Ann has more than 20 years of experience successfully tracking, pursuing, proposing, and winning contracts for professional service firms. When not leading proposal strategy, she guides firms to develop their marketing game plan –starting with a strategic workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan.

Carrie Ann is also known for leading interactive, insightful and actionable training workshops and presentations providing insight into marketing and business development strategies for professional services firms. Her sessions have taken her across the country to train companies and organizations including local and national events for SAME, SMPS, AIA, and NVSBE.

When not working at Andana, she and her husband are busy at their home – Willow Spring Farm – restoring the pre-civil war log cabin and maintaining the 37-acre farm in Maryland.

She is active with Society of American Military Engineers (SAME), the Society for Marketing Professional Services, Urban Land Institute, and the American Institute of Architects. Recognitions include the Young Member Award from SAME Baltimore and the SAME Regional Vice President’s Medal. A Certified Professional Services Marketer, Carrie Ann has an undergraduate degree in English Literature and a Master of Business Administration degree. Carrie Ann is also “Inbound Certified” and “Content Marketing Certified” from HubSpot.


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